wwp@yahoogroups.com:
Re: Press-release
Keith Martin 2006-Oct-29 10:37:00
Sometime around 29/10/06 (at 11:44 +0100) Hans Nyberg said:
>One thing is making a press release and sending it out.
>
>Another thing is:
>Will anyone publish it. And will that have any effect.
Very good points. However, as a counterpoint, I'd just like to point
out that if no publicity is sent out then the odds against getting
publicity become rather higher. To put it another way: if you don't
build it, they won't come. :-)
As someone who works in magazine publishing (over here in the UK I'm
MacUser magazine's Technical Editor and also lecturer in publishing
at the London College of Communication), I can say that getting
information published is far from impossible. It takes at least one
of the following factors: luck, skill and timing. The more factors
the better, obviously.
If you happen to provide something that captures the right person's
attention you're more likely to get it taken further. If you provide
a press release structured in the right way then you'll help the
recipient get what they need from it without a struggle. And if you
happen to hit the right point in a publishing schedule cycle then
your odds will improve.
Writers and publishers need content. They decide what goes in; others
can't do that for them. But if you have something of interest and
they have a space - you're in. This goes just as much for print as it
does for online publishing. Magazine-level print publishing is,
arguably, edging away frm tackling news topics so much, so
general-interest items and slightly more unusual stories can be of
particular interest. Of course, there's less flexibility when it
comes to space, so you just have to hope that you don't deliver the
details at the same time as something bigger looms over the horizon.
Keith